from an article in sept 2003 bicycling, "Joe Breeze Wants to Change the World. Again."
Joe Breeze is trying to get more people biking, by offering a bike that can be used for commuting, and also lobbying for the bike trail infrastructure (on which the bikes will be ridden) to be built. This focus on trails (according to the article) makes him a
facilities activist as opposed to a
vehicular activist. See http://johnforester.com/ for a vehicular activist.